Bring "Unforgettable" into the Light
UHX Visibility
Answer & Generative Engines
UHX Visibility Igniter Details
UHX Visibility is a focused, 2–3 week assessment that makes your brand machine-visible and agent-ready in an AI-first search world where relying on traditional SEO alone risks invisibility. We audit your schemas, content, and data surfaces to establish a clear baseline, identify gaps, and map quick wins where agents, AI, and future guests actually look. You’ll leave with a Visibility Scorecard and a step-by-step Implementation Plan, so you can move fast with confidence and show up when it matters most.
The Problems Solved
Guests are discovering and booking travel through AI answer engines, and properties that aren't visible in those channels are losing high-value bookings to competitors who are. Without structured data, intent-aligned content, and credible proof signals, your brand simply doesn't exist in the conversations that matter most. The UHX Visibility Igniter identifies where you're invisible, why, and exactly what to do about it.
Invisible AI Search Presence
Properties hidden from AI discovery lose high-value bookings to more visible competitors.
Unaligned Guest Intents
Content that doesn’t match guest questions fails to surface in AI recommendations.
Fragmented Data Silos
Disconnected systems prevent real-time availability, creating friction for guests and agents.
Weak Credibility Signals
Missing or unclear reviews and awards reduce trust in AI-driven selection.
Unmeasured Visibility Gaps
Lack of insight into search performance allows rivals to dominate AI booking channels.
UHX Visibility Igniter Outcomes
Clarity
Foundation
Quick Wins
Roadmap
The Focus Areas
Intent Mapping
We analyze guest questions, behaviors, and journeys to uncover the intents your brand must answer. This mapping provides the foundation for building an Intent Catalog that aligns what you publish with what guests and AI agents are truly seeking. By starting with the guest perspective, we ensure your visibility strategy is grounded in demand, not guesswork, so your brand can be discovered, trusted, and chosen.
Data Sources & Structure
We identify and document the systems, feeds, and repositories where your critical data resides — from property details and availability to guest profiles and policies. This work gives us the inputs required to fuel the Answer Visibility Blueprint, while also highlighting the data and content gaps that shape the Gap Map Matrix. The result is a structured view of how your information flows today, and how it must evolve to power tomorrow’s visibility.
Content Delivery Systems
We assess how your content is currently managed and structured within your CMS and publishing workflows. These systems aren’t just containers — they can actively contribute to visibility by delivering structured, machine-readable content. By understanding your delivery channels, we identify how they can support both data sourcing and content publishing for the Answer Visibility Blueprint, ensuring your brand’s answers reach the right surfaces.
Proof & Trust
We surface and structure the signals that build credibility — both external (reviews, ratings, accreditations, awards) and internal (policies, guarantees, transparency statements). These proof points are essential for AI systems and human guests alike, signaling that your brand is authoritative, reliable, and trustworthy. By strengthening and structuring these signals, we help ensure your brand doesn’t just appear — it gets selected.
Visibility Measurements
We establish a baseline of your brand’s current visibility, measuring how often, where, and in what form you appear today. This assessment provides the benchmark against which progress can be tracked, and it clarifies the visibility gaps that must be closed. With this baseline in place, your team has a clear starting point for improvement — and a way to demonstrate measurable success over time.
The Deliverables*
Visibility Scorecard
A clear, executive-friendly snapshot of where your brand stands today across key visibility metrics. The scorecard highlights strengths, weaknesses, and immediate priorities, giving your team and leadership a shared understanding of your baseline.
Quick Wins Plan
A short list of high-impact actions you can take immediately — from schema fixes to proof signal updates — that deliver measurable improvements in weeks, not months. Quick wins build momentum and show value early in the process.
Intent Catalog
A structured inventory of the questions and intents your guests — and the AI systems serving them — expect you to answer. This catalog becomes your playbook for aligning content and data with demand, ensuring your answers are complete and competitive.
Visibility Dashboard Specs
A blueprint for the ongoing monitoring of your visibility performance. These specifications define the dashboards and KPIs your team will use to track progress, prove outcomes, and continuously improve your discoverability.
Answer Visibility Blueprint
A practical design for how your answers should be structured, published, and surfaced across web, search, and AI platforms. The blueprint connects your data, content, and proof signals into a model that makes your brand machine-readable and guest-ready.
Gap Map Matrix
A prioritized view of what’s missing — the data, content, and signals you need to close visibility gaps. The matrix gives your team a clear picture of what must be built or improved to compete effectively in AI-driven discovery.
Visibility Roadmap
A step-by-step plan for moving from assessment to full execution. The roadmap translates your visibility priorities into a practical timeline, aligning teams and resources so improvements are delivered quickly and sustainably.
* Included deliverables are determined by the program outlined below.
UHX Visibility Igniter Programs
Transform signals into visibility where guests and agents look
Spark
1-2 Weeks
- 1-Day Initial Workshop
- Covers One Property
- Visibility Scorecard
- 3 Quick Wins
- Executive Readout
Flame
2-3 Weeks
- 1-Day Initial Workshop
- Everything in Spark
- 90-Day Quick Wins Plan
- Intent Catalog
- Visibility Dashboard Specs
Blaze
3-4 Weeks
- 2-Day Initial Workshop
- Everything in Flame
- Answer Visibility Blueprint
- Gap Map Matrix
- Visibility Roadmap
Inferno
Build Your Own
- Custom Scoping
- Select Deliverables
- Multi-Property Options
- On-Site Available
- Custom Quote
All UHX Visibility programs are priced as remote engagements. On-site engagements are available for an additional fee. See the details in the pricing chart below.
Compare Programs
Spark
Flame
Blaze
Inferno
Duration
Workshop
Properties Covered
Roadmap Horizon
Deliverables
On-Site Options
Investment
- = Included
- = Available / Selectable
- Blank = Not Included in Tier
Explore Other UHX Igniter Programs
UHX Guest-Centric AI
Design AI that feels helpful and human. Orchestrate assistants that answer, recommend, and resolve across the journey. Increase satisfaction and loyalty while protecting tone, privacy, and brand standards.
UHX Team-Centric AI
Equip the team with tools that enable them to do what only a human can do: create the “Unforgettable.” Provide copilots that deliver timely insights, help with tasks & decisions, and brand alignment across departments. Reduce handoffs and training time while improving consistency and throughput.
UHX Agentic Commerce
Prepare for agent-led buying everywhere. Enable bookings and purchases inside chat, voice, social, and on-property. Capture more direct revenue in the growing conversational channels.
UHX IT Foundations
Build the foundation that enables everything else. Map systems, assess vendors, and uncover the gaps blocking transformation. Gain clarity, control, and a strategic roadmap to realize the possibilities.
Frequently Asked Questions
What is UHX Visibility?
How is AI visibility different from SEO?
What is intent mapping and why does it matter?
What is structured data and schema.org?
We already work with an SEO agency. How does this complement their work?
What AI platforms do you optimize for?
Will this require restructuring our website or changing our CMS?
How long until we see visibility improvements?
How do you measure if visibility actually improves?
How does Visibility connect to the other Igniters?
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