Ready to create
Unforgettable
Human Experiences?
Specializing in Luxury Hospitality and Travel
We Help You Create
Unforgettable Human eXperiences
Guest Experiences
Team Experiences
Technology Sherpas
Unforgettable Human eXperiences = UHX
The UHX Igniter Programs are your starting point to transform luxury hospitality by empowering teams to deliver unforgettable human experiences. Designed for luxury resorts and travel brands, our focused, short-term engagements address critical challenges facing hospitality today in the fast moving environment, like overcoming fragmented data and outdated systems, using AI to enhance human creativity and connection.
UHX Guest-Centric AI
Design AI that feels helpful and human. Orchestrate assistants that answer, recommend, and resolve across the journey. Increase satisfaction and loyalty while protecting tone, privacy, and brand standards.
UHX Team-Centric AI
Equip the team with tools that enable them to do what only a human can do: create the “Unforgettable.” Provide copilots that deliver timely insights, help with tasks & decisions, and brand alignment across departments. Reduce handoffs and training time while improving consistency and throughput.
UHX Agentic Commerce
Prepare for agent-led buying everywhere. Enable bookings and purchases inside chat, voice, social, and on-property. Capture more direct revenue in the growing conversational channels.
UHX Visibility
Create visibility for your brand in an answer-engine world. Stand out with consistent, compelling content that’s easy to discover. Attract more guests with a strong, visible presence.
UHX IT Foundations
Build the foundation that enables everything else. Map systems, assess vendors, and uncover the gaps blocking transformation. Gain clarity, control, and a strategic roadmap to realize the possibilities.
Enterprise Expertise. Hospitality Focus.
Our Work
Crystal Springs Resort
From fragmented systems and inbox-driven sales to a unified, AI-ready foundation. A 24-month strategic partnership delivering 31% revenue growth, 12% conversion improvement, and 6,000+ new prospects through AI automation.
Tauck Travel
Fifty years of customer data. Seven relationship types. One unified architecture. A three-year strategic partnership helped Tauck evolve from pioneering legacy systems to a modern foundation for sales, marketing, and service transformation.
What Our Clients Say
“Working with Sherpera for over ten years, I can tell you the most impressive thing about them is their keen ability to identify opportunities and deliver. They are some of the most knowledgeable, skillful and personable talent in the industry.”
Vincent James
“Sherpera has shown energy, excitement, true passion, and dedication for what they do and it is apparent with every interaction and every solution. I feel like they are truly an extension of my team.”
Andrew Shultz
“Not a lot of vendors get us… but Sherpera does.”
Jonathan Franco
“We wanted to understand how far we are on our digital journey, the digital readiness of our workforce, to help drive us towards a more collaborative culture with a greater understanding of everyone’s responsibility in our transformation, organization-wide. Sherpera was key to helping us achieve that.”
Tamara Weldran
“Sherpera’s knowledge and organizational skills helped make the right choices for our company. Sherpera proved to us we can trust them and they have our back.”
Alex Hamilton
“We have nothing but positive comments. Happy all around and looking forward to a long relationship with Sherpera.”
Scott Atkinson
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