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Ready to create

Unforgettable

Human Experiences?

Specializing in Luxury Hospitality and Travel

What is UHX?

We Help You Create
Unforgettable Human eXperiences

Guest Experiences

The reason for the passion you feel for hospitality

Team Experiences

The real agents of your brand and your guest's experience. When they are enabled they create the "Unforgettable"

Technology Sherpas

The name Sherpera is made up of two distinct and intentional words; Sherpa - one who guides and Pera (πέρα) which means "Beyond".Sherpera - "Guiding Beyond"
Ignite the Path Forward

Unforgettable Human eXperiences = UHX

The UHX Igniter Programs are your starting point to transform luxury hospitality by empowering teams to deliver unforgettable human experiences. Designed for luxury resorts and travel brands, our focused, short-term engagements address critical challenges facing hospitality today in the fast moving environment, like overcoming fragmented data and outdated systems, using AI to enhance human creativity and connection.

Why Sherpera?

Enterprise Expertise. Hospitality Focus.

0+ Years
Digital Transformation Expertise
0 Billion
Dollars of Online Transactions Enabled
0 Mission
Unforgettable Human Experiences
transformation delivered

Our Work

testimonials

What Our Clients Say

Crystal Springs Resort
Tauck
Aruba
Stoweflake
Overseas Adventure Travel

“Working with Sherpera for over ten years, I can tell you the most impressive thing about them is their keen ability to identify opportunities and deliver. They are some of the most knowledgeable, skillful and personable talent in the industry.”

Vincent James

Manager, Digital Communications

“Sherpera has shown energy, excitement, true passion, and dedication for what they do and it is apparent with every interaction and every solution. I feel like they are truly an extension of my team.” 

Andrew Shultz

EVP, Marketing

Not a lot of vendors get us… but Sherpera does.”

Jonathan Franco

Vice President, IT & Business Analytics

“We wanted to understand how far we are on our digital journey, the digital readiness of our workforce, to help drive us towards a more collaborative culture with a greater understanding of everyone’s responsibility in our transformation, organization-wide. Sherpera was key to helping us achieve that.”

Tamara Weldran

SVP, Marketing

“Sherpera’s knowledge and organizational skills helped make the right choices for our company. Sherpera proved to us we can trust them and they have our back.” 

Alex Hamilton

CEO

“We have nothing but positive comments. Happy all around and looking forward to a long relationship with Sherpera.”

Scott Atkinson

EVP, Chief Operating Officer

Featured Posts

"Thinking" Delivered

Thinking is our monthly newsletter that contains insights on elevating luxury hospitality through modern technology. To stay informed about the latest happenings and our thoughts on the state of technology in hospitality, subscribe here. No fluff, no vendor nonsense. Click “Subscribe Now” below.

Frequently Asked Questions

What is Sherpera?

Sherpera is a strategic transformation consultancy for luxury hospitality. We help luxury resorts and travel companies create Unforgettable Human Experiences by leveraging data, technology, and AI strategically. Founded by Peter Ladka, Sherpera brings 25+ years of enterprise digital transformation expertise to an industry ready for modern approaches.

Who does Sherpera work with?

Sherpera works with luxury resorts and travel companies that sense the potential of advanced technology and AI but need expert guidance to realize it. Our clients are organizations large enough to have budget and ambition, sophisticated enough to care about doing things right, and ready to own their technology future rather than remain dependent on vendors.

What services does Sherpera offer?

Sherpera offers four UHX Igniter programs: Visibility (AI Engine Optimization), Agentic Commerce (conversational commerce), Guest-Centric AI (personalization and guest experience), and Team-Centric AI (operational efficiency). Each Igniter delivers quick wins within 90 days while creating a strategic transformation roadmap. We also offer IT Foundation Assessments for organizations focused on technology architecture and data strategy.

How is Sherpera different from other consultants?

Sherpera serves as a strategic transformation partner, not a traditional consultant. We provide leadership and oversee execution rather than delivering a strategy deck and leaving. We combine enterprise-grade transformation expertise with deep hospitality understanding. And we believe in foundation-first approaches where quick wins deliver immediate value while building strategic capabilities for the future.

Does Sherpera implement technology or just advise?

Sherpera guides and oversees transformation, which includes both strategy and execution. We do not just advise and leave. We serve as your strategic transformation partner, providing leadership throughout the journey. You own the strategy and the outcome. We bring the expertise to make it happen.

How long does a typical engagement last?

UHX Igniters deliver quick wins and transformation roadmaps within 90 days. The real goal is long-term strategic partnership where Sherpera serves as your ongoing transformation partner. Foundation develops progressively through initiatives, with most organizations seeing significant capability improvement over 12-24 months of sustained effort.

How do I get started with Sherpera?

Start with a discovery call. We will discuss your objectives, challenges, and what you are trying to achieve. From there, we recommend the right entry point, whether that is a specific UHX Igniter or an IT Foundation Assessment. The goal is understanding your situation and showing you what is possible.

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Let's Create "Unforgettable"

Sherpera "Thinking" Newsletter
Subscribe now to the

“Thinking”
Newsletter

Monthly insights on elevating luxury hospitality through modern technology. No fluff, no vendor nonsense. Subscribe to “Thinking”