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Unforgettable Human eXperiences

UHX Igniter Programs

Ignite the Path Forward

Spark Unforgettable Human Experiences Today

The UHX Igniter Programs are your starting point to transform luxury hospitality by empowering teams to deliver unforgettable human experiences. Designed for luxury resorts and travel brands, our focused, short-term engagements address critical challenges facing hospitality today in the fast moving environment, using AI to enhance human creativity and connection.

UHX Igniter Programs

The UHX Igniter Program is a structured, phased approach to AI readiness for luxury hospitality. Four Igniters target core domains: Visibility (search & answer engines), Agentic Commerce (AI-driven bookings), Guest-Centric AI (personalized guest engagement), and Team-Centric AI (operational efficiency). Each follows the same four program levels; Spark, Flame, Blaze and Inferno, escalating from rapid diagnostics to full-scale activation.

UHX Guest-Centric AI

Design AI that feels helpful and human. Orchestrate assistants that answer, recommend, and resolve across the journey. Increase satisfaction and loyalty while protecting tone, privacy, and brand standards.

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UHX Team-Centric AI

Equip the team with tools that enable them to do what only a human can do: create the “Unforgettable.” Provide copilots that deliver timely insights, help with tasks & decisions, and brand alignment across departments. Reduce handoffs and training time while improving consistency and throughput.

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UHX Agentic Commerce

Prepare for agent-led buying everywhere. Enable bookings and purchases inside chat, voice, social, and on-property. Capture more direct revenue in the growing conversational channels.

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UHX Visibility

Create visibility for your brand in an answer-engine world. Stand out with consistent, compelling content that’s easy to discover. Attract more guests with a strong, visible presence.

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UHX IT Foundations

Build the foundation that enables everything else. Map systems, assess vendors, and uncover the gaps blocking transformation. Gain clarity, control, and a strategic roadmap to realize the possibilities.

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Program Level Explanations

Spark

A fast diagnostic audit of your current state. Reveals top gaps, risks, and 3–5 immediate opportunities. Delivers an executive scorecard and quick-win plan. Ideal for leadership alignment and proof of concept.

Flame

Builds on Spark with deeper mapping and intent analysis. Uncovers 90-day activation plan, signal catalogs, and dashboard specs. Establishes your measurable baselines for reviewing and tracking progress.

Blaze

Strategic blueprinting and gap closure. Produces full orchestration designs, gap matrices, and scalable roadmaps. Tested against real-world simulations. Positions your brand for competitive advantage.

Inferno

Full team activation with on-property workshops. Includes executive alignment, cross-team labs, and live testing. Accelerates from insight to implementation with total organizational alignment and ownership.

Frequently Asked Questions

What are UHX Igniters?
UHX Igniters are focused engagements that equip luxury resorts and travel companies with AI strategies, quick wins, and execution roadmaps. Each Igniter targets a specific domain: Visibility, Agentic Commerce, Guest-Centric AI, or Team-Centric AI. All deliver actionable plans to activate AI capabilities across your operation.

Which UHX Igniter should we start with?
Start where the pain is sharpest. If guests can't find you in AI search, start with Visibility. If bookings are stuck in legacy forms while competitors enable conversational commerce, start with Agentic Commerce. If staff lack context to personalize service, start with Guest-Centric AI. If teams are buried in manual tasks, start with Team-Centric AI. Not sure? A discovery conversation helps identify highest impact.

How do the four Igniters work together?
Start with one Igniter to address your highest priority. Each builds on shared foundation and can be combined for a fully integrated AI-powered operation. Visibility feeds Agentic Commerce. Guest-Centric and Team-Centric AI reinforce each other. Together they create a comprehensive transformation, but starting with one builds momentum and proves value first.

What's the difference between Spark, Flame, Blaze, and Inferno?
Spark (1-2 weeks) delivers rapid assessment and 5 quick wins. Flame (2-3 weeks) adds a 90-day action plan and deeper analysis. Blaze (3-4 weeks) builds a comprehensive 24-month roadmap with gap matrices. Inferno (3-4 weeks) includes on-site workshops and full team activation. Each tier builds on the previous.

How is Igniter pricing structured?
Each Igniter offers four tiers: Spark ($9,950), Flame ($12,950), Blaze ($15,950), and Inferno ($19,950). Pricing is consistent across all four Igniters. Higher tiers add depth, duration, and deliverables. Inferno includes on-site workshops with travel billed at cost. Most clients start with Flame for the balance of quick wins plus 90-day action plan.

How long until we see results?
Spark delivers implementable quick wins in 1-2 weeks. Flame provides a 90-day execution plan you can activate immediately. Blaze and Inferno deliver transformation roadmaps with pilot activations producing measurable results in 3-4 weeks. Timeline scales to your organization's complexity.

What preparation does our team need before starting?
Minimal preparation required. Identify 2-3 stakeholders who understand your guest journey, systems, and operations, and provide access to basic analytics. Each Igniter works with your current state. We build strategy and quick wins from where you are today.

Do Igniters work for multi-property organizations?
Yes. Spark and Flame tiers cover one property, establishing the model. Blaze and Inferno can scale across properties with consistent methodology and shared learnings. Multi-property organizations often pilot with one property, then roll the approach across the portfolio.

What happens after we complete an Igniter program?
Every Igniter delivers clear next steps with prioritized actions and ownership assignments. You can execute independently or continue with Sherpera for implementation support. Many clients complete one Igniter, then add others that build on the established foundation.

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Thinking is our monthly newsletter that contains insights on elevating luxury hospitality through modern technology. To stay informed about the latest happenings and our thoughts on the state of technology in hospitality, subscribe here. No fluff, no vendor nonsense. Click “Subscribe Now” below.

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