Our Deep Expertise
A sommelier doesn’t just know wine. They’ve spent years developing discernment, learning to recognize what’s exceptional versus what’s merely adequate, understanding why certain combinations create magic while others fall flat. That kind of expertise isn’t downloaded or purchased. It’s earned through thousands of decisions, some brilliant and some painful, across decades of practice.
Transformation in Luxury Hospitality Works the Same Way.
We’ve spent 25+ years inside complex digital transformation programs for Fortune and enterprise level companies. We’ve learned what actually works versus what vendors promise. We know when enterprise best practices translate directly to hospitality and when the industry’s unique complexity demands a different approach. Most importantly, we’ve developed the judgment to tell the difference.
Artificial Intelligence
Guest Experience
Team Experience
Agentic Commerce
Visibility & Discovery
Data & Technology Architecture
UHX Igniter Programs
The UHX Igniter Program is a structured, phased approach to AI readiness for luxury hospitality. Four Igniters target core domains: Visibility (search & answer engines), Agentic Commerce (AI-driven bookings), Guest-Centric AI (personalized guest engagement), and Team-Centric AI (operational efficiency). Each follows the same four program levels; Spark, Flame, Blaze and Inferno, escalating from rapid diagnostics to full-scale activation.
UHX Guest-Centric AI
Design AI that feels helpful and human. Orchestrate assistants that answer, recommend, and resolve across the journey. Increase satisfaction and loyalty while protecting tone, privacy, and brand standards.
UHX Team-Centric AI
Equip the team with tools that enable them to do what only a human can do: create the “Unforgettable.” Provide copilots that deliver timely insights, help with tasks & decisions, and brand alignment across departments. Reduce handoffs and training time while improving consistency and throughput.
UHX Agentic Commerce
Prepare for agent-led buying everywhere. Enable bookings and purchases inside chat, voice, social, and on-property. Capture more direct revenue in the growing conversational channels.
UHX Visibility
Create visibility for your brand in an answer-engine world. Stand out with consistent, compelling content that’s easy to discover. Attract more guests with a strong, visible presence.
UHX IT Foundations
Build the foundation that enables everything else. Map systems, assess vendors, and uncover the gaps blocking transformation. Gain clarity, control, and a strategic roadmap to realize the possibilities.
Most Recent "Thinking"
The UHX Igniter Program is a structured, phased approach to AI readiness for luxury hospitality. Four Igniters target core domains: Visibility (search & answer engines), Agentic Commerce (AI-driven bookings), Guest-Centric AI (personalized guest engagement), and Team-Centric AI (operational efficiency). Each follows the same four program levels; Spark, Flame, Blaze and Inferno, escalating from rapid diagnostics to full-scale activation.
Frequently Asked Questions
What does Sherpera do?
Who does Sherpera work with?
What are the Three Imperatives?
How do the expertise areas relate to each other?
What are UHX Igniters?
Why does Sherpera emphasize foundation before features?
What makes Sherpera different from other consultants?
Does Sherpera replace our technology vendors?
How long does transformation take?
Where should we start?
"Thinking" Delivered
Thinking is our monthly newsletter that contains insights on elevating luxury hospitality through modern technology. To stay informed about the latest happenings and our thoughts on the state of technology in hospitality, subscribe here. No fluff, no vendor nonsense. Click “Subscribe Now” below.
